How do we engage our community in the digital age?
El Centro has been getting involved in the community for over 50 years now and expects to continue to do so another 50 years, but how will it look like when engagement has been expanding into more digital approaches with newer audiences?
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Where has el Centro fallen short on engagement and how can el Centro fix this disconnection?
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Based off el Centro’s current trends, we can implement what works through repackaging on areas that have fallen short on some audiences.
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