How do we engage our community in a Digital-first world?
El Centro has been getting involved in the community for over 50 years now and expects to continue to do so another 50 years, but how should engagement look like when growing audiences require more than the traditional approaches?
“Latinos in the U.S. are using their devices not only to stay connected across borders but also to drive entrepreneurship, learning and cultural expression. Latinos are blending English and Spanish in how they consume content, underscoring the demand for inclusive, bilingual experiences. These trends demonstrate the critical role mobile technology plays in helping Latinos preserve heritage, embrace innovation and shape the future of connectivity.”
“On average, U.S. Hispanic adults spend 8 hours and 41 minutes per day with media.”
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Where has el Centro fallen short on engagement and how can el Centro fix this disconnection?
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Based off el Centro’s current trends, we can implement what works through repackaging on areas that have fallen short on some audiences.
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Current audiences will engage more on social media platforms and will influence newer audiences to join public discussion.
supplying new demands, not altering current trends.
Expansion into digital spaces with digital art. It is critical to help young Latinos feel seen, understood and important to the future of brands and businesses that represent us and our culture.
“Latinos in the U.S. are using their devices not only to stay connected across borders but also to drive entrepreneurship, learning and cultural expression. Latinos are blending English and Spanish in how they consume content, underscoring the demand for inclusive, bilingual experiences. These trends demonstrate the critical role mobile technology plays in helping Latinos preserve heritage, embrace innovation and shape the future of connectivity.”
“68% of Latino youth ages 12 to 34 say that not enough brands do a good job of representing people like them or their community, compared to 57% of their non-Latino peers. Their feeling of being an afterthought has increased year-over-year from 71% in 2022 to 76% in 2024.”
The challenge lies in recognizing the diversity within our community.
Understanding that time spent with media is not just an indication of audience presence, but a measure of potential for message resonance and impact.
What’s been proven to work?
Participation has began shifting into digital spaces. Online engagement is the bridge to facilitate artistic growth and cultural exchange in the digital age.
PROPOSAL
narrative based promotion
Using personal likeliness online to promote messages. This will naturally invite more engagement in all of El Centro’s digital and physical spaces.
interactive ACCESSIBILITY
Use 3D equipment to provide more accessibility and to provide visual updates to El Centro’s space like exhibits. This will drive more traffic from newer audiences who may have different preferences.
CONVERSION TO DIGITAL ARCHIVING
Archiving older work like film photographs and documents by way of digitally converting them. This allows broader access to El Centro’s historical significance to the community.